When building your personal brand online you have to establish yourself as an authority and create a trustworthy voice that will attract businesses and employers. There are different personal branding tools all over the internet that will help you through the course of branding yourself right; however, using effective strategies is the way to go to sustain and build a stronger market especially when announcing your newest startup.
Sharing online allows you to create an online identity that echoes your own ideals and professional expertise. Patience is part of the process. If you are ready, here are some of the most useful steps to grow your personal brand using different social media platforms.
1. Identify your niche
You are an expert at something and that is a fact. Do your research and keep yourself updated with the things that affect your chosen expertise. The more unique and engaging content you post online, the more credible your will be along with more followers, who will start to look up to you as a leader and a go-to personality in your chosen field.
2. Update your social media account
Decide on which account you will use and focus on this alone. Delete other accounts existing online, which may only confuse your viewership. Consider deleting questionable posts from the past that may have a different effect on your profile. Build traffic by inviting more followers and generate consistent content that is complete and accurate.
3. Use posting apps
Most major social media networks, like LinkedIn, Facebook, Twitter and Instagram are compatible with applications to post for you to save time. Your busy schedule including content creation and forgetting passwords from time-to-time may hinder you from posting in a timely manner. Better, find an appropriate application based on your chosen niche to make your online presence and life easier.
4. Create your own website
Launch a website to promote your personal brand. This will house all your original content and become the main source of updates. If you have a different expertise, having a personal website will route your readers or viewers to your various brands and attract new inquiries about your other ventures.
5. Launch a weekly email newsletter.
Talk about a wide-range of topics with email marketing. It is proven as one of the earliest and most effective marketing techniques to deliver content and produce more followers who will be led to your website.
6. Engage, engage, engage
Participate in different chatrooms on Twitter or create your own. Chatting is the easiest way for people to find the most influential people in your industry, and eventually they will be able to find you.
7. Start vlogging
This is a trend and commit to be fully committed to document your journey. Reach out to mobile users who consume video content on the move. Filming all day and editing can be a daunting task but will become easier as it begins to be a part of your system. It will be a whole lot of fun, too, and the results are amazing.
Read through this article on how to create a video CV.
8. Learn photography
A low-quality image can tarnish your personal brand. You could consider learning photography or hiring professionals to take photographs for you. If your content is richer and visually appetizing, people will take you seriously. Your audience will notice appealing images that are carefully taken. You will also look more professional on several platforms and in the media.
Find courses online that will suit your personal branding needs.